About the Internship
Spiegelglass Construction Company, a family-owned commercial general contractor in St. Louis, is looking for a virtual marketing communications intern to build and implement a strategic marketing plan.
-Build upon existing strategic marketing plan with objectives, strategies and specific tactics to reach target audiences and meet the company’s business objectives
-Perform keyword research to inform content marketing initiatives
-Contribute to content marketing initiative by drafting editorial calendars and researching/writing blog posts
-Build prospect, media and influencer lists
-Write media materials such as pitch notes and press releases
-Develop communications materials for current, potential and past clients including thank you notes, prospect letters, brochures etc.
-Research and build prospect lists
-Create and analyze monthly website reports to determine ROI on existing initiatives
-Research and present best practices for B2B marketing
The student will gain valuable, hands-on experience in small business marketing, writing, business-to-business communications, and more from a seasoned marketing executive who will provide guidance, best practices, and tools for success.
- Rising undergraduate junior or senior, or graduate student
- Completed business/communications/marketing/social media classes
- Previous marketing, SEO, social media or public relations internships preferred but not required
- Interest in small business, business-to-business marketing with a desire to learn more about content development, PR and SEO
- Commercial construction knowledge a plus, but not required
- Entrepreneurial minded
- Excellent written and verbal communication skills
- SEO and Google Analytics experience a plus
To apply, please submit your resume and optional cover letter here.
This is a credit-based summer internship and we will work with your academic institution to define and pre-approve requirements upfront. The student can expect to work approximately 150 hours, or about 10-12 flexible hours/week before August, 2021. This is virtual position that can be completed from anywhere in the United States, and the student will need his/her own computer (or have access to one) with Internet access. There will be two 30-60 minute Zoom meetings each week to check in on projects, discuss progress, ask questions, and present work.